Sero Strengthens Retrofit Expertise with Trio of Key Appointments
Cardiff-based Net Zero specialist Sero is excited to announce three new appointments to its growing team, bolstering its ability to deliver high-quality, scalable retrofit social housing projects across the UK.
Matt Elliott joins Sero as a Retrofit Coordinator, bringing a wealth of experience from his time with Severn Wye Energy Agency and The Retrofit Academy. Having led several large-scale retrofit programmes including SHDF, WAVE 1 and 2.1, and HUG schemes, Matt brings hands-on experience in coordination, assessment, and training. At Sero, he is already playing a key role in delivering projects in Cheltenham and for Sovereign Housing, focusing on design review and quality assurance.
Antonia Craze also joins as a Retrofit Coordinator, following extensive work with Portsmouth City Council and the South West Net Zero Hub. Antonio has managed multi-million-pound retrofit initiatives, developed resident engagement campaigns, and liaised directly with DESNZ on policy and delivery. At Sero, she manages SHDF projects with SNG, ensuring contractor coordination and KPI performance.
Rafia Nadeem has been appointed as a Domestic Energy Assessor (DEA) Project Coordinator, focusing on TrustMark lodgements and project compliance. With a master’s degree in Renewable Energy and Sustainable Technology, plus experience at Wales & West Housing, Rafia brings a strong blend of technical expertise and administrative precision. Since joining the team, she has been instrumental in ensuring accurate documentation and data management across Sero's retrofit projects.
Emma Williams, Chief Commercial Officer at Sero, said: “At Sero, we’re passionate about delivering retrofit the right way and making a real, lasting impact for landlords, their homes, and the people who live in them, as well as for the planet. Welcoming Matt, Antonia, and Rafia to our Retrofit Services team marks an exciting milestone, especially as we look to support more landlords with Wave 3 of the Warm Homes Programme. Each brings deep expertise and a shared commitment to quality, innovation, and making a meaningful impact. Their arrival strengthens our ability to deliver retrofit at scale, and to do it well.”
About Sero
Sero was born from a passion for making a real impact on the carbon emissions we produce from our homes. Founded in 2017, Sero is a certified B Corporation that has been leading the way on some of the UK’s biggest research projects and developing market-leading solutions to retrofit homes at scale.
The firm is made up of a team of over 60 individuals, who are proud to be a trusted partner for some of the UK’s largest housing providers.
Sero’s experts and technology are enabling the social housing sector to plan, fund and deliver large-scale retrofit programmes. Together, they do not just tackle climate change but fuel poverty too, making sure their residents live in sustainable, affordable, and healthy homes.